With every post you make on WordPress, you need to make sure that it is optimised for Search Engine Optimisation (SEO). Depending on how you format your posts contributes to the effectiveness of SEO. Following are five things you need to consider when writing posts according to best practices for SEO:
- Your post needs to be at least 300 words and is relevant to the keyword
- It needs to have a catchy title and also contain the relevant keyword
- You need to use H2 tags within the post
- Within the article, you should link to some external sites as well as include some links to other posts within your site
- Make sure your paragraphs are short for readability purposes
These are the SEO practices you need to follow for each blog post.
You also need to make sure that your images are named in a way that includes the appropriate keyword. That means that before you upload the image to WordPress, you should change the image name. If it is the default name such as IMG123 that does nothing for you in regards to SEO. So name it according to the relevance of the post. Then once the image is uploaded, you need to then fill out the title field and alt field. The title field is also important as this is what Google will index. The alt field is the content that is available to those that have hearing impairments, so you need to make sure you fill this field out as well.
Also, make sure that you only include a few images per blog post as the more images there are, the slower your page will load. Your blog needs to be easy to access, and if your site takes too long, your bounce rate will increase.
For your main image at the top of the page that you use for your blog graphic and one that you most likely post to Pinterest, this should be full width and centered so that your post looks well aligned.
Yoast SEO Plugin
One essential plugin that you need on your site is Yoast SEO. This is the easiest way to optimise all posts for SEO, and it helps you determine whether or not your post meets best practice requirements by giving your post a red, orange or green status. You should always aim for a green status on all of your blog posts under the SEO section and readability.
Firstly you need to make sure that you change the meta description. I usually insert the first paragraph of the post and tweak it a bit if needed. I then cut it off at a point so that the reader might want to find out what else I have to say so will click on my link in Google and read my article.
Secondly, you enter the keyword that you are using for your post. This keyword needs to be used in the title, first paragraph and mentioned a few times throughout the post. If not, you won’t reach a green status for SEO.
Once you have done all of the above, your post is ready to publish.
Struggling to understand how to optimise your posts on your blog for SEO? I offer an SEO auditing service on your existing blog. For further details on this service, email me at firstname.lastname@example.org.